The China Education Expo (CEE), organised annually by the China Education Association for International Exchange (CEAIE), is one of the largest international education events in Asia. Since its launch in 2000, CEE has served as a major platform for promoting global academic collaboration and mobility, connecting institutions from around the world with students, parents, and education professionals across China. The China Education Expo takes place every autumn in Beijing, Shanghai, and several other cities. Over the years, it has grown into an influential exhibition tour offering unique opportunities for B2C (business-to-customer), B2B (business-to-business), and B2G (business-to-government) engagement.
The event attracts a diverse audience, including students and parents seeking study opportunities abroad, as well as university representatives, education counsellors, government officials, and international partners interested in building long-term academic and institutional cooperation.
The Study in Serbia initiative was pleased to once again take part at CEE, from October 31 to November 1, in Beijing, and present Serbia as an increasingly attractive study destination for international students. During the event, over 800 educators, international officers, and prospective students were able to visit the Study in Serbia stand and find out more about higher education in Serbia. Our team provided valuable insights into Serbia’s diverse academic programs, study opportunities, and the unique cultural experiences awaiting international students.
Beyond facilitating knowledge about the educational landscape in Serbia, the conference also served as a platform for higher education institutions from various corners of the world to explore potential partnerships and collaborations with Serbian universities. This exchange of ideas and possibilities fosters international cooperation in the field of education, benefiting both students and academic institutions.
We were glad to have had the opportunity to participate in the China Education Expo once again this year. The event remains an important platform for strengthening academic ties between Serbia and China, promoting educational exchange, and showcasing the advantages of studying in Serbia to a global audience. We look forward to continuing our participation in future editions of the Expo and to further expanding cooperation with Chinese partners and students interested in pursuing higher education in Serbia.
